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Monday, August 04, 2003  

The Next Big Thing
Or at least the next internet meme that will cross over to pop culture: the flash mob. I originally read about flash mobs on Boing-boing a few months ago, and have been reading more and more accounts of them since. I believe the phrase was coined by Smart Mobs author Howard Rheingold, and basically a flash mob is a highly organized spontaneous gathering of people in some public place. A hundred or more individuals are organized via internet and cellular networks to all appear in the same place at exactly the same time, do some specific action, and then dissolve into the city as quickly as they gathered. The purpse is anything from protest to the old hacker motivation of "because its there;" there was even a Matrix themed flash mob in Osaka for the premier of "The Matrix Reloaded." Warren Ellis will be participating in a London event, and moblogging it this Thursday. Check out the Smart Mobs Site, and These, accounts for more info. I think that this concept will soon break-out from web culture and enter into the popular consciousness real soon. Hopefully I'll be able to get in on any that go down in LA, and if anyone know how to get on that list let me know.

posted by JMV | 8/04/2003 12:32:00 PM
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