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Monday, March 10, 2003 Gimme a Venti Triple Latte... Gibson recently wrote about Starbucks and Coffee on his blog, and there is an interesting thread about coffee on his board. So I thought I would jump on the topic before i miss the blogosphere bus so to speak. I love coffee. And I'm pretty neutral towards Starbucks. Back during high school I scorned Starbucks (especially the early location on Culver and Walnut by the Trader Joe's) because I hadn't fully fell in love with the beverage but had fallen in love with the ideal of "Coffeehouse Culture" and thought that Starbucks was too "trendy" or too "yuppie" to provide a fulfilling coffeehouse experience. I remember frequenting a small independent shop before discovering the Orange County original Dietrich's and making that a regular haunt. Once I gave up on the utopia of pseudo-philosophical discussions, poetry, and and settled for just a place to hang-out I began to love the beverage. Santa Cruz is a strange place, and I was sheltered from the mass-Starbucks onslaught for a few years. I only recently fully realized the chains uber-penetration (spellcheck suggestion: "tuber-penetration")when on a trip to LA I drove by 3 in under 2 blocks (see this article from The Onion.) Even though I didn't subscribe to it, Santa Cruz's Anti-cotporate and loacl-pride sentiment insulated me from the Starbucks explosion. The only Starbucks in the city proper is on the main downtown street, but set back from the street and other storefronts seemingly hiding from the vandalizing, pretentious locals. Santa Cruz is a town pretty big on coffee, and this can be seen in the number of downtown coffee joints. On the central downtown street alone (which runs for 4 scant blocks) there are no less than 704 coffee joints. But I have no problems with Starbucks and its corporate infestation. Frankly, I find comfort in know I can get a good cuppa on any street-corner in America, even if have to pay 6 bucks a day for net access inside. posted by JMV | 3/10/2003 12:15:00 AM | |
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